Jiang Jing

(№.6,2015)

Abstract: In recent years, the Internet of Russia develops rapidly and the quantity of netizens surges, so that the e-commerce enjoys a prosperous development and the scale of market is expanded. Especially after the economic crisis of Russia, the practical income of residents decrease and the improved sensitivity to price increases the enthusiasm of residents to online shopping. Currently, the tendency of e-commerce market is that the overall demand is not reduced but the increase speed is slowed down. From the medium and long terms, along with the constant improvement of electronic payment system and construction of distribution logistics network, this market still has large increase space and development potential.

Keywords: Russia; e-commerce; online shopping; cross-border e-commerce